About this site
Whatissociallistening.com is a plain-English guide to social listening for small businesses and small B2B teams. Below: who writes it, how the examples are made, how often pages are checked and how mistakes get fixed.
- Checked
Who writes this site
We're a small team from the middle of Europe, building things for the web from a village. Every method here works by hand, with free searches and a spreadsheet.
How the examples are made
Public examples
Something a real company did, linked to a named public source such as a news report. If the company never published its searches, we say so instead of guessing.
Illustrative examples
Invented to show the method: business names, posts and numbers are made up and labelled on the card. The search syntax is real and works as shown.
No testimonials
No customer quotes or test results. If we ever add any, they will be genuine, attributed and used with permission.
How pages are reviewed
Step 1
Dated
Each page shows when it was last updated. The date changes only when the content does.
Step 2
Checked every quarter
We re-check every source link and every piece of search syntax at least once a quarter.
Step 3
Corrected when found
When a fact or example turns out wrong, we fix it and note any change in meaning on the page.
FAQ
Are the examples real?
The public brand examples are, and each links to its source. The small-business and B2B examples are illustrative and labelled.
Does this site use affiliate links?
No. We receive no payment from any company linked or named here. Start with what social listening is if you are new.